The man in this picture is not Sven Goran Eriksson. He is Derek Williams, a celebrity impersonator who was worried he'd be out of work after Eriksson was sacked by Manchester City. Then Sven took the Mexico job, and voila! New rubes to foil!

That's exactly what Williams did when he showed up at Estadio Universitario in Mexico City on Wednesday, a hot model on each arm, and started talking tactics with Pumas de la UNAM boss Ricardo Ferreti -- and both Ferreti and the Mexican media bought it.

"All of a sudden he appears with two girls and it looked very strange indeed," said José Angel Parra, who writes for El Universal. "We'd heard that over there [in Britain] he'd been involved in some scandals so we didn't know what to think."

Ferreti, who didn't realize that wasn't Eriksson until he left, said later that he "liked the joke." The Mexican Football Federation? Not so much. They released a humorless statement warning clubs "not to let yourselves be surprised by this individual." Then again, some folks in Mexico aren't too keen on the real Sven being there, either. Maybe they're afraid he'll be too busy romancing their secretaries to coach the national team.